Learn More About Digital Marketing
Social Media Marketing
Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening and engaging with your followers, analyzing your results, and running social media advertisements. The major social media platforms are Google, Facebook, Instagram, Twitter & LinkedIn.
Social Media Optimization
Social Media optimization is the process of improving your social media strategy to achieve better results: faster follower growth, higher levels of engagement, and more conversions. Social media optimization strategy can help you strengthen the brand, generate more leads, get more visibility in the digital world, and connect with your audience or community.
Social Media Management
Social Media Management is the process of creating and publishing content, monitoring engagement and mentions, growing a community of customers and influencers, reporting and analyzing the results of your efforts.
Search Engine Marketing
Search Engine Marketing is alternately referred as paid search or pay per click (PPC). PPC is an online advertising model in which businesses pay for each click on their ad. It is a cost-effective way to target potential customers and increase website traffic. PPC is an online advertising model in which an advertiser pays a publisher every time an advertisement link is clicked on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising. Search engine marketing or SEM is a digital marketing strategy, which is using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query. It involves creating and running paid campaigns on search engines e.g. Google Ads or Google AdWords.
Content Creation
It involves creating visuals, writing copy, and optimizing content for search engines. Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content formats.
Google Ads
Google Ads is an online advertising, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads in the results of search engines like Google.
Branding
Branding is the practice of creating and maintaining a distinct brand identity for your target audience and consumers. It involves from developing a brand message, mission statement, to creating company logo, design & content, and managing the brand’s presence across various platforms.